So our friends at A Kind of Guise, also know as AKOG, sent over this wonderful set of 35mm film photography for their Spring/Summer 2012 lookbook. It’s quite a nice way to start the morning as it gets me geared up for the warmer months, it puts a little spring in my step. Not only can we view some great photography we also get to watch a superb film placed below which was produced by Entrecote and was directed by Leo Dietsche and Pawel Kluth.

On the clothing side of things it’s been great to see these guys develop over time and really stick to their creative side. Lots of people work part time on this project and it’s cool to see how they all chip in and create something based around their friendship. It’s more of a lifestyle brand than anything and is pretty experimental at the same time, something I admire. Some highlights for me include the block colour shirts which are nice and summery, also the thin knit which has a textured arm, something that I’ve not really seen before from these guys. Overall there are some great patterns, textiles and also some subtle and intricate details, as always they’re a brand to watch out for.

If you’re interested in A Kind of Guise I would recommend reading our interview with the co-founder Yasar on our interview page which goes into more detail behind the brand. For now though enjoy what you see below, these items should be available to purchase in the AKOG store very soon.

www.akindofguise.com