The first collaborative collection designed by Jun Takahashi, the founder of cult-hit fashion label UNDERCOVER on Friday, March 16th 2012. The debut UU collection is designed around the family and contains a full lineup of apparel for women, men and for the first time ever UNIQLO US will have a children’s collection in all three Manhattan locations.

Takahashi known for his unique, street inspired UNDERCOVER collections teams up with UNIQLO this season to put his distinctively edgy yet upscale touch on the brand’s already high quality, basic clothing. The UU collection encompasses a broad range of clothing needs, from comfortable loungewear to the perfect garments for a day out. The men’s collection matches gentle colors with darker tones, while the women’s collections contains an brighter color palette and exciting patterns drawn from Takahashi’s groundbreaking label.

The collection eludes a relaxed sporty lux feel highlighted with fabrics such as fine cotton, soft jersey and neo leather throughout. UU is all about a new kind of family oriented clothing under a singular concept. Takahashi designed the children’s collection with his wife, Rico. As parents of two children, the couple lavished attention on the designs for children and babies to produce a playful combination of vibrant colors, unique prints and fine details, pushing this collection far beyond the conventional realm of children’s clothing.

The new UU collection has an eclectic range of exciting designs for the whole family! UU is Jun Takahashi’s message to the world, to encourage families the world over to maintain a positive outlook as they face the trials and tribulations of modern life.

The UU collection will be available in all three UNIQLO New York locations: 666 5th Avenue at 53rd Street, 31 West 34th Street between 5th and 6th Avenues and 546 Broadway between Prince and Spring Streets starting on March 16, 2012. The men’s and women’s collections’ range in price from $19.90 to $99.90 and the children’s collection ranges from $19.90 to $59.90, don’t miss out on this exciting inspirational collection! [1]

In order to promote the new venture, Uniqlo has developed a fascinating new website that gets much cooler the more you explore it. On entering the site, users are greeted with a nondescript wallpaper pattern in two shades of greyscale. Using a Google Maps interface, though, users can zoom in further and further, to go from big picture to product details on garments from the collection, presented in family photos housed inside ornate golden frames. [2]
For more details on the launch please visit
www.undercover.uniqlo.com

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[1] UNIQLO | UNIQLO and UNDERCOVER Reveal Their First Collaborative Collection
You can see the original source here.
[2] Fast Co Create | Uniqlo premieres new collaborative clothing line with Google-powered site
You can see the original source here.
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